Located just off the Embarcadero with great views of the SF Bay 221 Main’s main entrance setback was a challenge for address visibility, so the team made a priority of bringing the invitation to life in a street-side hi-resolution display that travelled with you as your enter the building. As with many projects for this client, the goal was to reinvigorate the lobby and common areas of the building to elevate its presence and gain interest for leasing opportunities.

The challenges for this installation included LED selection and extensive testing, glass diffusion, and seismic-rated support systems. The calm-inducing result belies the engineering.